Case study

For Ur Wear

A merch store for personalities and wrestlers, where fans shop by the name they follow. Built on WordPress and WooCommerce, designed in Elementor, and run entirely by the owner.

Platform: WordPress & WooCommerceType: eCommerce, apparel merchRole: Store design & Elementor buildVisit the live store
The brief

Merch for fans, run by one owner

For Ur Wear sells apparel for personalities and wrestlers: hoodies, tees, tanks, and drinkware branded to each name. The store needed to feel like fan merch, not a catalog, and it needed an owner who is not a developer to run it day to day.

So we built it on WordPress and WooCommerce, designed the front end in Elementor Pro, and shaped the store around the people it sells for. The result is a shop the owner controls and fans can navigate by the talent they came for.

For Ur Wear homepage: campaign hero promoting the exclusive t-shirt collection with product mockups
The homepage: a campaign hero leading straight into the shop
The build

What we shipped

A store organized by name, not by SKU

The catalog is built around the people it sells for. Shoppers browse by Personalities and Wrestlers, land on a hero banner featuring the talent, then buy their merch. It turns a generic product grid into something fans recognize and follow.

Variable products done properly

Every item is a WooCommerce variable product. A single hoodie carries seven sizes (Small through 4XLarge) and four colors, each combination priced and tracked on its own, so one product page covers the whole size and color run without cloning listings.

A shop page that filters

The Collections page pairs a keyword search with size and color facets and a sort control. A store with dozens of near-identical apparel lines needs real filtering, so browsing stays fast even as the catalog grows.

Built in Elementor, but built to last

The whole front end is designed in Elementor Pro on a WooCommerce-ready theme, so the owner can restyle campaigns and pages without a developer. We keep the structure clean underneath so the flexibility does not turn into bloat.

For Ur Wear shop page: personality hero banner above a collections grid with size and color filters
The shop: a personality banner above filterable collections
Under the hood

WooCommerce where it counts

Each listing is a variable product, so one page handles the full size and color run with per-variant pricing and stock. Cart, checkout, accounts, and orders stay on WooCommerce, the same engine that powers a large share of the web's stores. The owner adds products, runs promotions, and edits pages from the WordPress admin, with no code and no monthly platform fee.

WordPressWooCommerceElementor ProWoostify themeVariable productsFaceted shop filtering
For Ur Wear product page: a variable hoodie with seven sizes and four color options
Product pages: one listing, seven sizes and four colors

Selling something worth wearing?

Tell us what you sell and who it is for. We'll scope the store on a call and quote it straight.

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