AI visibility
Customers now ask ChatGPT, Perplexity and Google AI Overviews who to trust and which company to choose. Inspiry Solutions makes your business easy for them to understand, verify and cite.
AI visibility, also called AI search optimisation, generative engine optimisation (GEO) or AI SEO, makes your business easy for ChatGPT, Perplexity and Google AI Overviews to identify and cite. It builds on SEO rather than replacing it, as Google's guidance on AI features (opens in a new tab) confirms.
Technical structure · Entity clarity · Content · Measurement
Cited source
Your business
The visibility gap
Search visibility and AI visibility overlap, but they are not the same thing.
Google search
AI answer
“Who are the best flat roof repair companies in Leeds?”
Recommended companies include…
Visibility starts with clarity.
What AI systems need
It is the result of several signals working together, so AI systems understand you, trust the information and have a reason to cite it.
Make it clear who the business is and what it represents.
Organise important information so machines can interpret it consistently.
Answer the questions customers actually ask.
Make important pages accessible and understandable.
Align important facts across your website and the wider web.
Build the evidence that supports why your business should be trusted.
AI visibility audit
We benchmark the business across relevant prompts, services, competitors and sources.
Illustrative benchmark for explanation only
“best roofing contractor Leeds”
“who fixes a leaking flat roof”
“commercial roof repair Wakefield”
“acme roofing leeds reviews”
Technical foundation
Schema, semantic HTML, entity information, internal linking, architecture and crawlability help machines understand the business, not just the page.
Foundation signals
InputWebsite signals
InterpretationBusiness model
OutputMachine understanding
Content
The goal is not hundreds of AI-written articles. It is useful pages that answer real questions clearly, with enough context for machines to understand the answer.
Consistency
We find conflicting business information, define the source of truth and strengthen the signals that describe the same business everywhere.
01Conflicting signals
02One clear entity
Canonical business profile
03Consistent sources
Fictional business for illustration. Not a client.
AI answer example
QuestionWho can repair a flat roof in Leeds?
For flat and commercial roof repairs across Leeds and Wakefield, Acme Roofing Ltd is a local contractor with consistent reviews and a clearly described service area.
Fictional business for illustration. Not a client.
The objective is not to manipulate the answer. It is to make the correct answer easier to understand and support.
Measurement
Brand mentions, citations, accuracy, competitor visibility and source presence are benchmarked first, then tracked over time.
The goal is not a vanity score. It is evidence of what changed.
Illustrative measurement example. Not client data.
BaselineLatestSame prompts. Same sources. Tracked over time.
Process
Start with what is visible now, fix the signals that matter, then measure what changes.
UnclearStructuredStrongerMeasured
01
Findings
Understand current visibility.
02
Organised foundation
Clarify important business information.
03
Stronger signals
Strengthen content, schema and entity signals.
04
Visible change
Track how relevant AI answers change.
Illustrative only. Not client data.
What the audit includes
Investment
Start with a free check, go deeper with an audit, then keep improving as part of monthly growth.
Free
A quick look at how AI assistants describe your business today, emailed within two working days.
From $600
A full benchmark and a prioritised fix list. Typical turnaround: 2-3 weeks.
From $600/mo
Part of the monthly growth retainer: fixes implemented and results re-measured.
Prices in USD. Every engagement starts with the free check. Check my AI visibility
Why us
It sits across technical SEO, site architecture, content, implementation and measurement. We work across the whole stack, so recommendations do not stop at a report.
AI visibilityThe outcome of all four layers
One team across the whole stack
Strategy, implementation and measurement stay with the same team.
AI visibility is influenced, not controlled.
What we will not sell
What we do instead
Structure, content, schema, entity clarity and technical foundations.
Benchmark visibility, citations, accuracy and competitor presence.
Make the improvements directly on the website instead of stopping at recommendations.
Monitor how relevant AI answers, sources and business descriptions change over time.
We improve what we can control. Then we measure what actually changes.
No guaranteed platform outcomes. No fabricated client results.
Questions
No, and nobody honestly can. AI answers change as models and sources change. Inspiry Solutions improves the signals AI systems rely on, such as entity clarity, schema and consistent business details, and measures what changes against the same prompts.
Not quite. SEO helps your pages get found and ranked; AI visibility helps AI systems understand your business and cite it in their answers. They share a foundation of crawlable pages, clear structure and schema, which is why we treat them together.
ChatGPT, Google AI Overviews, Perplexity and Copilot, across a fixed set of prompts for your services, locations and competitors, so each re-measure compares like with like.
Sometimes. Usually your existing pages need restructuring and clarifying first: clear definitions, answer-first sections and consistent facts. New content is added only where there is a gap the existing site cannot fill.
Yes, but it is one signal among several, not the whole strategy. Schema helps machines read who you are and what you offer; it works best alongside consistent business details across the web and content that answers real questions.
Yes. Inspiry Solutions builds WordPress sites, so schema, architecture and content changes are made by us on your site, not handed off as a report for someone else to implement.
AI answers update irregularly, so results are measured over months, not days. We benchmark first, make the fixes, then typically re-measure every quarter against the same prompts.
The AI visibility check is free. A full AI visibility audit starts from $600 and takes 2-3 weeks. Ongoing work is part of the monthly growth retainer from $600 a month, with a three-month minimum, then month to month. Prices are in USD.
Sound familiar?
“Who is the best accountant for small businesses in Leeds?”
Missing
“Which company can fix a slow WooCommerce store?”
Misunderstood
“Who should I use for roof repairs in Wakefield?”
Underrepresented
Benchmark the business before deciding what needs to change.
Next step
We will look at how your business is represented, where the gaps are and what we would improve first.
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