Technical SEO
Technical SEO: if search engines can't read it, they won't rank it.
Inspiry Solutions fixes the crawl, index and structure problems that quietly cap your visibility, long before they show up in your traffic.
For ranking drops, indexing gaps and bad migrations.
When technical SEO is the problem
Your rankings can suffer long before your content does.
Visibility
- CriticalPages are not being indexed.
- HighImportant URLs are being ignored.
- HighOrganic traffic has dropped.
- CriticalA migration created ranking issues.
- HighSearch engines cannot understand the site structure.
What we fix
What we actually fix.
A healthier site means greater visibility, more qualified traffic and a stronger foundation for growth.
Find issuesFix root causesUnlock growthTechnical SEO fixes, implemented //
Visual technical audit
Find the problem before changing the website.
We audit the technical foundation first, then prioritise what actually matters.
Demonstration output, not real client data.
No jargon. Just what matters.
Prioritise changes that make the biggest impact.
A stronger technical foundation for long-term growth.
Crawl & indexation
Search engines need a clear path.
We analyse how search engines move through your website, which URLs they discover and which pages make it into the index.
Technical foundations
The details that keep search performance healthy.
Crawl, indexing and understanding work together. When all three are aligned, search engines can find, process and properly understand your content.
your pages
organise
your content
SEO
Crawl
Search engines discover your pages through links, sitemaps and more.
- Robots
- Sitemaps
- Status codes
- Redirects
Index
Discovered pages are analysed and stored in the index.
- Canonicals
- Indexation
- Duplicate URLs
- Pagination
Understand
Search engines interpret your content to show it for relevant searches.
- Schema
- Semantic HTML
- Entity signals
- Internal linking
Migrations
Rebuild the site without throwing away the rankings.
Website migrations can create avoidable traffic losses. We plan redirects, URL changes, canonicals, indexing and post-launch checks before the new site goes live.
- 01Audit
- 02Map
- 03Stage
- 04Migrate
- 05Verify
- Audit current siteCrawl, index and benchmark.
- Map changesPlan redirects and URL updates.
- Stage migrationTest in a safe environment.
- MigrateLaunch with monitoring.
- VerifyCheck performance and indexing.
Rebuilding as part of the move? WordPress development
Technical SEO + performance
Technical SEO does not live separately from performance.
Slow pages, inefficient code and poor hosting affect the experience users have and the way search engines evaluate the site.
Performance
97
Good ≥ 90
LCP
1.3s
Good ≤ 2.5s
CLS
0.03
Good ≤ 0.1
Illustrative example of the metrics we optimise towards. Not client data.
Speed and Core Web Vitals root-cause work: Website performance
Technical SEO + AI visibility
Search is changing. Structure still matters.
Search engines and AI systems both need clear, consistent information about your business. We structure the website so important information is easier for machines to interpret.
Technical SEO in practice
From technical issues to a cleaner search foundation.
Indexing and architecture issues were limiting visibility.
We ran a full technical audit, then rebuilt the architecture, internal linking, indexation and redirects.
How we work
Audit. Prioritise. Fix. Verify.
- 01
Audit
Find the underlying issues.
- 02
Prioritise
Separate important problems from noise.
- 03
Fix
Implement the changes.
- 04
Verify
Check what changed and what still needs attention.
Why work with us
Technical SEO works better when the people fixing it understand the website.
Technical depth
We understand the underlying WordPress, hosting, code and architecture.
Search experience
We focus on crawlability, indexation, structure and search performance.
Implementation
We do not stop at recommendations. We can actually make the changes.
What the audit includes
What our technical SEO audit checks and delivers.
We start with a full crawl of the site and compare it with what Google reports in Search Console: indexing status, crawl stats and any manual actions. That shows which URLs search engines find, which they skip and why.
We then check robots.txt rules, meta robots and X-Robots-Tag directives, XML sitemaps, status codes, redirect chains, canonical tags and duplicate or parameter URLs. We test how JavaScript renders, so content and links that only appear after scripts run are not missed, and we analyse server log files to see how Googlebot actually spends its crawl budget.
Finally we review site architecture, internal linking, structured data, Core Web Vitals and mobile rendering, plus hreflang (opens in a new tab) for sites that serve more than one country or language. Every finding goes into a prioritised fix list with the evidence behind it.
- Every URL with its status code and directives
- Search Console indexing review
- Pages that should rank but are not indexed, and why
- Each issue ranked by impact and effort
- Exact changes for redirects, canonicals and robots rules
- Schema and internal linking recommendations
- Findings explained in plain language
- An implementation quote for our team or yours
- A re-crawl after fixes to confirm they worked
More than a report. You get a prioritised list of what needs fixing, what can wait and why.
Investment
What technical SEO costs.
Full technical SEO audit
Full crawl, index and architecture review with a prioritised fix list. Typical turnaround: 2-4 weeks. Starts with the free audit, sent within two working days.
Prices in USD. Implementation is scoped separately based on what we find. Talk through your site
Questions
Technical SEO audit questions.
What does a technical SEO audit include?
A full crawl compared with Search Console, then robots rules, sitemaps, status codes, redirects, canonicals, JavaScript rendering, log files, architecture, internal linking, structured data and Core Web Vitals. It ends with a prioritised fix list and the evidence behind each item.
Will a website migration lose our rankings?
Not if it is planned. We map every old URL to its new address, keep titles, metadata and internal links intact, and check crawling and indexing after launch. Most traffic lost in a migration comes from missing redirects, which is exactly what we prevent.
Can you fix technical SEO issues directly?
Yes. Inspiry Solutions implements the fixes on your site, from redirects and canonicals to templates and internal links, rather than handing over a report and leaving. If your own team prefers to do the work, we can brief them instead.
Why are some pages not being indexed?
Usually a crawl, canonical, thin-content or robots directive issue. The audit compares what we crawl with what Google reports in Search Console, so we can show exactly which pages are excluded and why before fixing them.
Can you recover rankings lost in a migration?
Often, yes. We compare the old and new URL structures, restore missing redirects and metadata, and fix the indexing problems the move introduced. The sooner we start after a poorly planned migration, the more of the lost traffic can usually be recovered.
Do you work with WordPress?
Yes. Technical SEO and WordPress development are two sides of the same work for us, so we fix issues in templates, plugins and hosting as well as in content, rather than recommending changes someone else has to make.
How long does technical SEO take?
The free audit arrives within two working days. A full technical SEO audit takes 2-4 weeks, and implementation depends on what it finds.
Do you provide ongoing technical SEO support?
Yes. Alongside one-off audits, ongoing technical SEO is part of the monthly growth retainer: we monitor crawling and indexing, fix new issues as they appear and report the changes. It has a three-month minimum, then runs month to month.
How much does a technical SEO audit cost?
The free audit costs nothing and arrives within two working days. A full technical SEO audit starts from $600 and takes 2-4 weeks, ending with a prioritised fix list. Implementation is quoted separately once we know what the audit found.
Further reading
Guides on technical SEO.
- Website Redesign Without Losing SEO: The Checklist That Prevents DisastersA website redesign checklist that protects rankings: URL inventory, 301 redirect maps, content parity, metadata migration, and the four-week watch after launch.
- Core Web Vitals, Explained for Business Owners (No Jargon)Core Web Vitals in plain English: what LCP, INP and CLS measure, Google’s pass thresholds, how to check your scores for free, and what fixing them involves.
Sound familiar?
Something does not feel right in search?
- SYMPTOM_01Your rankings suddenly dropped.
- SYMPTOM_02Important pages are not being indexed.
- SYMPTOM_03A migration caused traffic loss.
- SYMPTOM_04Google is crawling the wrong URLs.
- SYMPTOM_05Your website structure has become messy.
Or you know the website needs technical work, but you do not know where to start. That's where we start.
Next step
Not sure what is holding your rankings back?
Send us the URL.
We will look at the technical foundation and tell you where we would start.
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