The client
Write Track Admissions is a Santa Monica admissions consultancy, founded in 2008, that helps college, law school, MBA and Harvard Kennedy School applicants shape their story, write and edit their applications and keep to deadlines. It works with clients remotely, in the US and internationally.
What they needed
Ongoing care for an existing WordPress site that carries Write Track’s service pages, e-book sales, enquiry forms and blog.
What we look after
- Service pages for each type of applicant. The college, law school and MBA pages each set out a four-step process, testimonials, an introduction to the experts and the service packages on offer. The college packages run from 9th-grade mentoring through to planning for admitted students.
- Kennedy School e-book shop. A WooCommerce shop sells the Kennedy School Admissions Mastery Guide as an e-book. The HKS page links to it, opens a preview in a popup and counts down to the December application deadline.
- Enquiry forms and call booking. Elementor contact forms appear across the site. The homepage links to Calendly for free strategy calls and to a separate readiness assessment app, and the Future Ready page offers a free guide in return for contact details.
- Blog, samples and success stories. A paginated blog covers topics such as scholarships, financial aid, student visas and law school. A samples page holds college and law school application examples, and success stories are grouped into college, law and MBA.
- Team bios and video playlists. Adviser cards open popup bios listing each expert’s education and areas of expertise, and the Workshops and Professional pages carry video playlists.
How we look after it
The site runs on WordPress with Elementor Pro templates and pop-ups, and WooCommerce for the e-book. We look after it for the Write Track team.
